In a September 28, 2021, interview, Slava admitted that he and Russian Blog Karina Karambeybi have been dating since February 2021. She has also featured in his music video for You Burn Like Fire. In 2015, Slava began experimenting with beat-making. On August 8, 2016, he created his YouTube channel. Among his first uploads were the music videos Donat (2016) and King of Snapchat (2017). In April 2019, he co-founded thee satirical music group Malchugeng along with N. Together, they released two Album|albums My Gang, which was, recorded in 12 hours, and Back and Forth, which was also recorded in one day. On July 27, 2019, Slava released his first solo album Opening under the pseudonym Manny. The album did not have a great reception, gaining fewer than 10,000 listeners. In October 2019, Slava began to collaborate with popular Russian hip hop star Morgenshtern. On February 12, 2020, he released the song Tik Tok Challenge, which became popular on the Application software Tik Tok. This sparked the usage of the hashtag #yamoguwottakvot on the app. As of August 2020, over 700,000 videos on TikTok have been made using this hashtag. On August 3, 2020, in an interview with Forbes, Slava talked about how he earned his first million dollars after moving to Moscow, teaching beat-making courses. On October 22, 2020, he uploded a video to his YouTube channel entitled Artyom in which he reveals his birth name and that an unknown group had Extortion large amounts of money from him for hiding his real name online. In the same video, he shared a story from his early life where, for an unknown reason, he began disliking his father, and in-turn, he stopped liking his last name, patronymic and first name, deciding to go by Slava Marlow instead.
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