![]() Andrea brings a multicultural approach to design with a focus on concept & strategy, cultural relevance, and impact through typography. He is a former board member of AIGA NY and president emeritus of the Type Directors Club that, through his focused but fun-loving approach, has earned strong client partnerships across countless industries, including Sephora, Barnes & Noble, Target, WeWork, Whole Foods, Adobe, the legendary Balthazar in NY and many others.Īndrea is an Italian-Colombian graphic designer and art director focused on identity, typography & interaction. Matteo is the Founder and creative director of New York-based branding studio Mucca, a singular personality and industry leader whose multidisciplinary background has helped him build one of the most respected companies in design. The work done by Rainer to evangelize the product, making it into not only software for western fonts, but a tool for scripts from all over the world, is inspiring and we’re glad we could be a part of it, bringing new energy to this exciting release.” ![]() “Glyphs is a tool at the center of this conversation, so this project was the perfect fit. “I firmly believe that a typeface is a brand’s voice, so the power to customize that voice is key,” says Bologna. With their work with Glyphs, Bologna and Trabucco-Campos both hope that the new site and designs spotlight the importance of type in the larger conversation about how it helps build brands. They also designed and art directed abstractions of the app environment that were later animated by Abel Martins- resulting in a new form of community engagement for Glyphs. The extended palette uses a combination of brights and darks that allow flexibility within the site and social media. The logo and identity are similarly meticulous in their construction, with a color palette that builds on the heritage green that distinguishes Glyphs from its competitors, evolving it to a more vibrant, dynamic and ownable green. Also, because the section is likely to become an ongoing resource, they made each article bookmarkable so the users can return to find their most useful lessons. Now, any search query will give the user a wide range of articles and tutorials, tackling everything from customization to coding. ![]() The team also revamped the “Learn” section of the site (previously called Tutorials), anchoring it to a more robust search function. Trabucco-Campos and Bologna worked with developer Chris Corby to simplify the architecture for ease of navigation, enhancing access to tutorials and resources, and showcasing type designers’ projects in a dynamic way, including using a single, unreleased Variable font by ABC Dinamo called ABC Arizona, drawn and developed entirely within Glyphs. This meant not only building a new identity system but reimagining the website as a deeper tool for community learning showcasing the app and providing a resource for type designers. So, being able to help reshape the brand’s voice and communicate its mission was a dream come true.” Andrea and I have always enjoyed participating in the big community of type designers around the world. I’ve worked with Georg and Rainer since version 1.0 as an unofficial advisor. “It’s a tool with inherent simplicity and complexity at the same time. “Few have contributed more to the democratization of type design than Glyphs and its founders Georg Seifert and Rainer Erich Scheichelbauer,” explains Bologna. No strangers to the app, Trabucco-Campos and Bologna not only have experience using Glyphs professionally but are passionate believers in its contributions to the design industry. ![]() So, on the eve of the launch of the newest version, Glyphs 3, the app founders turned to longtime collaborator Matteo Bologna of Mucca and budding designer & creative director Andrea Trabucco-Campos to craft an identity and website fueled by the design community and its love of type. However over the years, its own branding has belied its tremendous industry influence. ![]() Since its creation in 2011, Glyphs has risen to become the software of choice for novice and professional typophiles to explore font creation and customization – utilized by global brands like Toyota, Volkswagen, Sephora and even Apple and Google. Not only is the new identity robust, but every small detail has been thought through with endless passion. For example, the color palette was evolved to distinguish Glyphs from its competitors in a more lively, powerful, and own-able green. In Bologna's words, "It's a tool with inherent simplicity and complexity at the same time," which means that the branding identity needs to reflect those qualities. Designers Matteo Bologna and Andrea Trabucco-Campos have shaped the new identity for Glyphs, the software loved and respected by both professionals and novices in the Typography world. ![]()
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